“Where should I create my blog?” — This is the most frequently asked question. The correct answer is both. This is because the company's own blog and Naver's blog play different roles.

🏠 Own blog (domain/blog)

Blogs within the company's domain become AI learning assets. All posts accrue to your company domain's authority score, strengthening your site credibility and SEO score at the same time.

• SEO score capitalization — All posts accrue to your company domain authority
• AI learning priority — ChatGPT/Claude trusts your company's official domain
• Custom design — Branding, CTA, and inquiry-driving free design
• Long-term Asset — Unshaken by platform policy changes

🟢 Naver Blog (external channel)

No. 1 platform in Korea’s search market share. 70% of Korean customers search on Naver.

• Direct exposure of Naver search results — Reach Korean customers immediately
• Neighborhood/Empathy System — Natural traffic inflow
• Smart Block·VIEW Tab — Enter Naver AI recommendation area
• Backlink to own site — Two channels interact with each other Recommendation

Synergy of Dual Operation

Write an article on your own blog, summarize, quote, and link to the article on Naver Blog. If you do this:

• Naver users → flow to your own blog
• your own blog → increase domain authority
• AI → find the same information in both channels → determine “activity/trust”

Practical operation tips

1. Write the main text on your own blog once a week (1,500 characters or more)
2. Summary + self on Naver blog on the same day Post a blog link
3. The title remains the same as search terms such as “○○ Recommendations” and “○○ Cost Management”
4. Promotional/advertising posts prohibited — Focused on information, know-how, cases, and experiences

👉 BTPA tenants receive support for creating their own blog + opening a Naver blog + AI automatic post creation at a special membership price.